ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Numerique
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in Singapore would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
When you partner with Adlance, you unlock a complete suite of high-performance paid SEM services – built to optimise every stage of your advertising funnel, from strategy through to scale.
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PPC Audit Services
Every high-performing campaign starts with clarity.
We begin by conducting a comprehensive PPC audit across your existing campaigns – analysing structure, targeting, spend allocation, creative, and conversion tracking. This allows us to identify inefficiencies, wasted spend, and untapped growth opportunities.
You’ll receive a clear, data-backed breakdown of what’s working, what isn’t, and exactly where performance can be improved – along with strategic recommendations to unlock stronger ROI and scalability.
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Remarketing Services
Most businesses lose potential customers at the final step – we bring them back.
Through advanced remarketing strategies across platforms like Google Ads, we re-engage users who have already interacted with your brand. By leveraging precise audience segmentation and behavioural data, we deliver tailored ads that move high-intent users back into your funnel.
The result – higher conversion rates, lower acquisition costs, and maximised value from your existing traffic.
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Geofencing Advertising
Precision targeting, down to the exact location.
Our geofencing strategies allow your business to reach users based on real-world locations – whether that’s competitors, high-value areas, or specific events. We define and deploy highly targeted zones that align with your ideal customer profile and campaign objectives.
This ensures your ads are seen by the right people, in the right place, at the right time – driving stronger engagement and localised conversions.
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Social Media Advertising
Attention is the new currency – and social is where it lives.
We build and manage high-performance paid social campaigns across key platforms, combining compelling creative with data-driven targeting. With a significant portion of user attention spent on social media, this channel presents a powerful opportunity to scale awareness, engagement, and conversions.
From creative strategy to optimisation, every campaign is engineered to capture attention and drive measurable results.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
